Cargo IPA.
Perfectly Balanced.

Client: Cargo Brewery
Location: Queenstown, New Zealand
Industry: Beverage



For this advertising we created a simple and clear message to generate an emotional state in the viewer. 
Putting the focus on what is important (IPA launching), once again we have decided to challenge the natural order through ‘equilibrium’, an installation that follows the premium and sophisticated identity of Cargo Brewery. 
The grey colour throughout the design is not only works as a representation of the beer flavour, but also aims to generate an impact on the memory of the viewer. 
Cargo is different. Cargo inspires. 



Our work

Concept Development
Print Design
Visual Identity