Mira Bien

Client: Fellers
Location: Buenos Aires, Argentina
Industry: Fashion
Status: Completed


Clothing store – brands retailed include Penguin, Zoo York, Le Coq Sportif, etc.


Create a new  umbrela identity that needs to be representative of a number of different types of clothing brands, ensuring that each target market is not excluded.


The chosen concept was “Mira Bien” (Look Carefully) for this multi-brand store. To reflect this we came up with crosswords to discover the missing brands. We chose a palette with a strong red and a grey to separate the shop from the stores of the area.

We opted to work with a serif typography with a combination of sans serif for diversity of fonts, which emphasises the variety of brands in the store. The retail design followed the colour palette and the soul of the brand.


Our Work

Brand Design
Concept Development
Print Design
Retail Design
Visual Identity