Location: Buenos Aires, Argentina
Clothing store – brands retailed include Penguin, Zoo York, Le Coq Sportif, etc.
Create a new umbrela identity that needs to be representative of a number of different types of clothing brands, ensuring that each target market is not excluded.
The chosen concept was “Mira Bien” (Look Carefully) for this multi-brand store. To reflect this we came up with crosswords to discover the missing brands. We chose a palette with a strong red and a grey to separate the shop from the stores of the area.
We opted to work with a serif typography with a combination of sans serif for diversity of fonts, which emphasises the variety of brands in the store. The retail design followed the colour palette and the soul of the brand.