News about makebardo, a creative design studio based in Queenstown, New Zealand.

PAGE Magazine

Vol. 08.2018

Remedial Massage: In like a pretzel, out like a noodle.
Article about makebardo’s new branding for Remedial Massage, advanced therapists located in Queenstown, New Zealand. Thanks to the editor from PAGE magazine Laura Reinke for this amazing article called ‘Frisch geknetet’.

If you want to see the full case study you can enter here
You can get the magazine here


Limited Edition

The Empanada Kitchen
60 Beach St,
New Zealand

Limited edition TEK tote bags are now available at @the_empanada_kitchen This time the Mr.Emp meltdown graphic represents the global warming issue. We need the snow to ride, but most importantly, we need the planet to live, available throughout winter. Graphics by MV.

More about The Empanada Kitchen case study here


Color Now

Color plays a significant role in design. It can make a design work more impressive, appealing and distinctive. For designer, it means the basic skill in combing colors. This book includes basic color theories that help readers gain a better understanding of color. It also delves into the psychology of color, along with color associations and applications in commercial designs. Featuring referential color schemes and creative projects with color codes as well as color talk, this is an essential manual of great practicality and inspiration.

Projects featured:
The Changer, Yonder



Queenstown Airport
Sir Henry Wigley Drive
Queenstown, New Zealand

makebardo is proud to present the new Infodesk designed for the Queenstown Airport. The design is inspired by the three intuitive and friendly lines which represents the core of the new wayfinding system concept. We have achieve a simple and coherent concept represented with a continuous organic morphology that generates dynamism and calm on a busy environment. The design evokes a contemporary, warm and friendly atmosphere with the use of materials such us wood with natural tones combined with a clean white corian.

About Queenstown Airport Wayfinding concept here
Construction by: Miller Creative

 Materials mood board
 Render image

The Herb Lubalin Study Center of Design and Typography

The Study Center is located at The Cooper Union
41 Cooper Square, Room LL119, New York

makebardo visited the Study Center this May 2018 in NY. We had the chance to have in our hands original sketches and magazines from Herb Lubalin; the Original Standards Manual for the New York City Transit Authority's subway system from Massimo Vignelli among others. A huge thanks to the archive coordinator Laura Mircik-Sellers for her amazing hospitality and knowledge. All the material is curated by Alexander Tochilovsky.

Opened in 1985, the Study Center was created in order to preserve an unprecedented resource, Herb Lubalin’s vast collection of work. Its goal was to provide the design community with a means to honor Lubalin, and to study his innovative work.

The collection also includes work by other eminent designers including Otl Aicher, Anthon Beeke, Lester Beall, Will Burtin, Lou Dorfsman, Karl Gerstner, Tibor Kalman, Alvin Lustig, Elaine Lustig Cohen, The Push Pin Studios, Paul Rand, Bradbury Thompson, Massimo Vignelli, and many more. There is also a library of books and magazines about design and typography, an extensive collection of posters, myriad type specimen books and pamphlets.

Herb Lubalin (1918–1981)
Is best known for his wildly illustrative typography and his groundbreaking work for the magazines Avant Garde, Eros, and Fact. The Study Center's core collection includes an extensive archive of his work, including promotional, editorial and advertising design, typeface designs, posters, logos, and other other materials dating from 1950 to 1980. 

Book you appointment here


Asia-Pacific Design No. 13

APD. Sandu Publishing, China

As one of the most authoritative professional design yearbooks in Asia-Pacific region, Asia-Pacific Design (APD in short) is a spectacular “best of” compilation featuring the highest-profile graphic design and providing an invaluable resource guide for those wishing to understand the key elements of a successful project. In 2017, APD No. 13 will continuously collect more excellent design work, together with the efforts of famous designers all over the world. Taking “The Future of Design” as its theme, the yearbook praises latest creations and design fruit that affects the industry development at Asia-Pacific region under the cultural background of rich diversity. As the reflection of design in the future, over 480 pieces of excellent practical works are carefully selected including 9 categories, separately Identity Design, Environmental Graphics, Type Design, Print Design, Poster Design, Package Design, Graphics Design & Extended Products, Multimedia and Logo Design. Those works cover all aspects of people's lives to stimulate original spirit and creative inspiration for designers and strengthen future exchange and cooperation within the region.

Projects featured:
The ChangerCargo Brewery, Zamora, Mask, article about 'Green Design'


Queenstown Airport Operations Centre

The Queenstown Airport Operations team will now be housed under one roof. Queenstown Airport has opened the doors to ‘The Hub’, the airport’s first dedicated operations centre, marking a new era in the organisation’s growth. makebardo has been working very close to the Queenstown Airport team to develop the graphics/layout of this new building builded with containers.

The modular-style building, named The Hub via an airport staff competition, houses a new dedicated Operations Centre, Emergency Operations Centre (EOC), Operations Control room, training room, offices and houses all the Queenstown Airport Operations team in one fit for purpose office.

The Hub has been designed to accommodate the airport’s continued growth and is an adaptable, sustainable and affordable building solution in line with the company’s guiding principles. The movement of essential operations services into The Hub will also free up much-needed space in-terminal for use by border agencies, who are also expanding as part of the airport’s continued growth.

Full article here


Counter-Print Packaging

A modern compendium of graphic design for packaging.
Counter-Print, United Kingdom

This modern compendium of packaging design showcases a selection of the best work from around the world carried out in this field.

Compiled by Counter-Print, this casebound book also contains interviews and case studies from some of the world’s most renowned agencies, with their work gathered into groupings such as food, drink, cosmetics, confectionery, fashion and home.

Projects featured:
Zamora, Lillevik Alpine, Mask, Cargo Brewery

You can buy the book here


PlantB container

makebardo has designed not only the Brand Identity for PlantB, also this amazing container sitting at Queenstown Airport front courtyard.

Plant B is a social, conscious eatery that challenges people to think more about our consumption and to look deeper in to our own personal supply chain more and to act consciously. Brought by the team behind Rehab in downtown Queenstown. Everything they do reflects the dedication to gathering, sourcing, and creating plant based food solutions that give back. From the re-purposed shipping container, compostable packaging, sustainably sourced ingredients and a drive for innovation in food delivery, Plant B has a purpose to become a zero waste company. Plus the food is stunning; taking a creative plant-based based ideology to food with fresh salads, warm bowls, bone broths and smoothies, mostly all gluten, dairy and sugar free. — Text by Queenstown Airport

You can see the full case study here


Package & Design Magazine

Vol 205. Guangzhou, China
Zelanian design duo makebardo: Creativity burst from multicultural

With a history of 44 years, Package & Design is one of the most influential professional design magazines in China. Specializes in international design and communication, Package & Design is a bimonthly and bilingual magazine featuring graphic design, packaging design, brand identity, and industrial design.

Projects featured:
Zamora, Lillevik Alpine, Cargo Brewery, Mask, Davies Bakery, The Human Nutrition Project, The Changer, Little Balena, Queenstown Airport, Edumazing, The Empanada Kitchen, The World Bar Queenstown


Queenstown Airport External Wayfinding

Queenstown Airport is the gateway to southern New Zealand, and a vital component of the regional and national tourism industries. makebardo developed together with the Queenstown Airport team all the external wayfinding system at the surroundings of the principal building, Parking A & B and the new Park & Ride facility. Includes directional signs, coloured walkways, glass and new pavement icons to better guide visitors

Ensuring visitors can easily navigate their way around the airport in a simple way is key to creating a memorable experience. When travelling to and from the airport, people leave invisible lines and pathways as they go about their journeys. 
Using the traditional Koru as inspiration, we’ve worked the design into our wayfinding on the pavements – in the form of painted Korus as guides – and incorporated the travelling lines into the new wayfinding signage and icons. 
If you look carefully at the glass doors and signage, you can now see lines that converge on one common point, a union that we build together. This is a new concept for wayfinding; a more friendly, efficient and unique way of guiding people. 

More about Queenstown Airport internal wayfinding here


On the Grid

We're pleased to announce that Queenstown is the first place of New Zealand to be launched as part of @onthegridcity We had the wonderful opportunity to curate a list of our beloved places and support local businesses. A big thanks to the guys of @studiovertigo for inviting us to be the ambassador for our lovely Queenstown and we extend our thanks to the whole team of #OnTheGridCity

We hope it's useful if you ever come to Queenstown! Check it here

@bespokekitchen @thebarnqueenstown@worldbarqtn @sherwood_queenstown@patagoniachocolates@the_empanada_kitchen@vudularder@raewardfreshqueenstown@zamora_the_meat_preachers @yonderqt@atlasbeercafe @odelaycafe @taco_medic@theboatshedqueenstown @smithscraftbeer


Spark 2017

Wintec’s School of Media Arts
Hamilton, New Zealand

Spark International Festival of Music, Media, Arts & Design, is an annual celebration of contemporary arts, media, music and design bringing together creative minds from New Zealand and around the globe.

Organised by Wintec’s School of Media Arts, #SPARK17 festival unites industry leaders from around New Zealand and the globe. #SPARK17 provides opportunities for attendees to hear from – and meet – the specialists and innovators in their respective industries. Speakers will share cutting edge trends, insights about their industry and provide encouragement for students and those in the creative industries sector. It is a dynamic week of learning and networking.

More about makebardo talk here

9:00am - 10:00am
Tuesday. 15 Aug
Wintec Hub, Events Room 1

Pic by @catherineleet


Design Industry Breakfast - Spark 2017

A Spark Festival tradition, the Design Industry Breakfast will see some of our design-focused presenters gather with other industry professionals, tutors and students alike to discuss past and present projects and to network over a delicious breakfast with Jason Little, Sarah MaxeyKris Sowersby and makebardo presented by Alan Deare

Bren Imboden and Luis Viale, of the Queenstown agency makebardo, find inspiration for their design in a range of unlikely places. Their unique aesthetic has seen them win bronze at the 2016 Designer’s Institute of New Zealand Best Design Awards. They'll be talking about Queenstown Airport case study.

7:30am - 9:00am
Tuesday. 15 Aug
Mavis, Made to Order

Pic by Taylor Pascoe


The Waikato Independent

Travelling designers make home in Queenstown

Two international Argentinian designers now based in Queenstown have told Spark Festival attendees never to get too comfortable in one place. As part of the 2017 Spark week festival at Wintec, designers and founders of Makebardo Luis Viale and Bren Imboden spoke to students and creatives this past Tuesday.

The whole interview here by Ben Flood


Best of the Best Designers Speak

Was a pleasure to be part at the Best of the Best Designers Speak at Auckland Art gallery Special thanks to Cathy from The Designers Institute of New Zealand for the amazing night and to approach us to nice people and serious talents.

Photo by @designersnz
Behind the Honest Drop. Check the project here