One is part of the whole
Client: The Human Nutrition Project
Location: Austin, USA
Highest quality sports performance products for those who understand that what they put into their bodies matters. Created by two competitive athletes and biochemistry nerds.
A design that is sophisticated and smart but still edgy and cool with a modern look and feel.
Brand Concept & Strategy
Not to be one more because to be one more is to be less.
Our brand identity proposal aims to break the mold away from generic solutions that are typically of this product segment. We’ve developed a unique brand through decisions such as a bright and fresh colour palette, a combination of serif and san serif typography and with bespoke geometric shapes.
With the brand we wanted to represent the idea of a dialogue. Why? Because we believe that one of the core values of the brand is to provide honest information, to help and educate athletes and people who care about holistic health products. The brand represents that dialogue between ‘The Human Nutrition Project’ and their consumers.
Visual Identity Concept
Inspired by the ‘Fractal’ images, we’ve been working to develop the visual identity with bespoke geometric shapes to create the same spirit as fractal images because those kinds of structures represent the same spirit, same energy and power of the ‘Beet Beta’ product.