Merch by Counter-Print

Merchandise has always been branding’s quiet companion – from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.

Design: Counterprint
Size: 190x255mm
Pages: 200
Publication: 2026
Binding: Softbound
ISBN: 978-1-915392-15-2

— You can get the book here
— More about the published projects: Zamora and The Meat Preachers