Located at The Drive By The Waterway, Cairo, E11VN is a curated collision of two worlds: the artisanal precision of specialty coffee and the raw, visceral pulse of live music. To capture this duality, we developed a "taped" visual language—a strategic shift away from digital polish toward a more tactile, human experience—centred around a bespoke typeface handcrafted from physical tape. This raw, unfiltered aesthetic acts as a powerful metaphor for the brand's core concept of "binding" sound and flavour. At the same time, a series of line-art characters provides the brand's human heartbeat. These figures, rendered with the same "taped" stroke as the wordmark, translate the E11VN experience into simple, soulful gestures—from the first sip of a morning brew to the immersive energy of a live set. By embracing intentional imperfection, the identity forges an immediate connection with urban culture, evolving beyond a mere logo into a tangible expression of authenticity for an audience that values the grit of a live performance as much as the soul of a carefully crafted coffee.
Born in Nashville and inspired by the wild abundance of the Appalachian Mountains, Forest Water began as an exploration of wild-harvested botanicals, evolving into a sparkling, complex drink that bridges the gap between craft beverages and mindful consumption. The brand embraces the search for sustainable, often overlooked ingredients, making every can a tribute to the unsung heroes of the forest. Packed with bold, layered flavours and a spirit of discovery, Forest Water invites you to enjoy the whole experience, from the clarity of mountain streams to the warmth of a night under the stars.
Created for those who dislike the feel of traditional sunscreen, Indie Paradiso is a mineral SPF 50+ for sensitive skin designed to feel like skincare rather than a chore. Inspired by the founder's daughter, Indie, who has sensitive skin and a love for sun-soaked days, this fragrance-free and reef-safe formula was developed after a search for a gentle, non-nano, and effective mineral SPF proved fruitless. Made in Australia, the dermatologist-tested and non-comedogenic sunscreen melts into the skin without leaving a chalky residue or greasy finish, providing calm, conscious protection for a life filled with salty hair and sandy toes. It offers an alternative to sunscreens that are clinical or sticky, promising integrity and quality for you and the ocean.
For Another Self, develop a tattoo aftercare line that goes beyond the basics. Their 100% organic, small-batch formulas are crafted like skincare—lightweight, non-greasy, and designed to hydrate, protect, and enhance the vibrancy of your art. Recognising that tattoos are an essential form of self-expression and identity.
Golden is a low-calorie soda sweetened with premium mānuka and kānuka honey, flavoured with real New Zealand fruits. It's a drink that’s not only refreshing but genuinely better for you. Crafted with care and grounded in New Zealand’s finest natural ingredients, it strikes the perfect balance: premium New Zealand honey paired with locally sourced, nutrient-rich fruits. Every ingredient is chosen thoughtfully, delivering natural sweetness and real benefits without relying on refined sugars. The outcome is a functional soda that presents familiar flavours reimagined more healthily.
Driven by their search for pure, organic skincare for their daughter Willow, Luke and Corina founded Willow by the Sea in Newcastle, Australia. Inspired by family heritage and the gentle power of plants and essential oils, they craft 100% certified organic skincare for moms and little ones. Central to Willow by the Sea's identity was creating the core message: “Your story matters.” This is visually communicated through the packaging: each product features a single, framed illustration, elevating individual narratives. Inspired by the personal touch of instant photos, this design choice emphasises the uniqueness of each experience. The visual identity presents an authentic rawness, supported by a mature yet fresh colour palette that conveys a grounded sensibility. This thoughtful approach to packaging and visuals reinforces Willow by the Sea's core message: To celebrate every story is to honour the profound significance of motherhood.
The concept behind this numbering system is to “inhabit” the numbers. To illustrate this idea, we create each number using the counterform resource, where the space within the shape is the protagonist. Initially, the design was developed in a two-dimensional format consistent with our logo design practice, but it later evolved to incorporate volume—metaphorically referencing Architecture. In summary, each number emerges from the silence of the space.
Walker Brothers approached us in 2018 to create their brand identity and packaging design. They brew traditional and high gravity (alcoholic) kombucha in Nashville, USA. For them, brewing kombucha is a family affair because they inherited the company's first SCOBY (the live culture used to make kombucha) from their aunt. This tradition inspired the slogan — 'A family culture'.
Love Beauty Foods (LBF) is a purpose-driven brand located in Newcastle on the Awabakal land in Australia. They specialise in producing zero-waste beauty and wellness essentials. They approached us for assistance with updating their packaging, but we went further and conducted a complete brand narrative overhaul to align with their commitment to sustainability.
We were engaged in creating an identity for the Hut, a new café that opened on March 2022 in Rahmania Mall, Sharjah. The prime objective was to create a simple and clean brand with an international approach. For the identity, we proposed a minimal aesthetic capable of producing a serene and pleasing atmosphere for customers to enjoy their grab-and-go experience.
Biofeed was founded in 1994 in the beautiful Southland. Since then, they have satisfied gardening customers all over New Zealand with their high-quality, nutritionally balanced certified organic compost tea.
We created a unique, functional, and recognizable signage system that appeals to multiple audiences, emphasizing the concept of "Making the invisible visible." The system visualizes the invisible lines created when people travel from one place to another, using a flexible, modular, and scalable identity of three intuitive and friendly lines. We also designed a bespoke set of pictograms, which we super-sized to enhance the visitor experience.
Still Waters distillery is located on the grounds of Waimarino Luxury Lodge in Queenstown, New Zealand. Waimarino is Maori for Still Waters, and the location of the lodge is in an area commonly called Bobs Cove but originally known as Waimarino.
“In like a pretzel, out like a noodle”. To emphasise the service for our clients, we’ve worked with the idea of a ‘before’ and an ‘after'. This idea reflects the concept of recovery. We evolved the word-mark and pictorial mark, playing with different thicknesses and illustrated characters respectively, in order to create a transformation from a compact and tight aspect to a loose and softer result.
Joni is a Verjus drink — Verjus, who? Verjus translates to green juice. It's lightly sweet, tart, unfermented & made from grapes that are picked pre-harvest to give the others a little more elbow room. Joni is a multipurpose drink, Non-alcoholic and with 0g added sugar. It comes in two flavours; Blanc and Rouge.
Dog Eat Dogs Hot Dogs is a Queenstown dog trader. Local and proud. One of their secrets for these exclusive hot dogs are their original sauces; that are made by them — and only them!
Little Mez is a Tequila and Mezcal speciality cocktail Bar. For the brand identity, we focus on developing it with clear Mexican roots. The brand concept was built through the main feature of the venue, its stairs. You can only access the Bar through them. And paradoxically, the staircase morphology when is seen in perspective, you can also see a Mayan temple.
Kapsi, is a roasted capsicum sauce proudly made in Queenstown. Made using capsicums, mustard, tomatoes, vinegar & cloves. All these high-quality ingredients create an unmistakable flavour and texture.
Forage & Gold wants to create a honey company that has as little impact as possible while delivering delicious honey, and providing ideas and suggestions for everyday use.
Love Beauty Foods (LBF) is a purpose-driven brand located in Newcastle on the Awabakal land in Australia. They specialise in producing zero-waste beauty and wellness essentials. They approached us for assistance with updating their packaging, but we went further and conducted a complete brand narrative overhaul to align with their commitment to sustainability.
Höganäs Chocolate is committed to developing a unique fermentation process to achieve the highest quality chocolate and ensure a fair working condition for both people and cacao trees to thrive. All their products are UTZ & Rainforest Alliance Certified.
The Meat Preachers is the temple of the Zamora guys. Located in Queenstown, this casual restaurant provides an outstanding BBQ experience inspired by South America’s traditional techniques. It is the most authentic BBQ experience outside of South America.
The Happy Living Project is a remarkable project that takes an authentic approach. It was led by Michelle and Daniel De Bono, who undertook a Living Building Challenge in Wanaka, New Zealand. The Living Building Challenge is a global design framework that aims to create sustainable spaces and give back more than they take.
Zamora is all about enjoying homemade food. They use natural ingredients in traditional recipes and add a modern twist. Zamora shows its strongest side is character and commitment with the present, without ever losing sight of its traditions. A brand that seeks to be young, but with a clear trend towards maturity.
The Mountain Club company is more than just a coworking space business - they also run the Beach Street Cafe, where you can start your day with the unique Mountain Club vibes. Therefore, it was crucial to establish a consistent and flexible visual identity that could represent both entities.
From their brewery high in the Southern Alps of New Zealand, the team at Cargo Brewery are proud to share this beer with you. Brewing with New Zealand hops and grains and an honest drop of some of the purest water on the planet, Cargo Brewery wishes you good health. Sláinte.
The World Bar Queenstown hosts incredible adventure film movie premieres; banging parties with notorious DJ's; live music both local and guest affiliated, and has served burgers to the masses and mixed famous teapot cocktails for Queenstown’s party animals. So whatever time you visit, they're sure to have something special waiting for you. The World Bar Queenstown is a progressive bunch who like to keep it interesting and are not happy to settle for mediocre.
They are The Empanada Kitchen and their philosophy is: Simple Things Done Well. Their focus is on small-town South American and European street food for the working class hero.
At Ela Lane, we believe that the highest quality comes from nature. That’s why our luxury bed and bath linens are carefully crafted using 100% organic cotton with no added dyes or chemicals.