Odd Saint— A friendly, light and playful brand
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We had the opportunity to work alongside the incredible team of Future Hospitality Group in developing the brand for Odd Saint, a new bistro in Queenstown.
When designing the logo, the idea was to create a character through which the brand could speak with its customers. This Odd "little" Saint we proposed as a pictorial mark emanates good vibes and works like a host welcoming clients. Once the master logomark was developed, Future's internal design team and the talented illustrator @french.pickle deployed the brand in different assets.
The result is a friendly, light and playful brand.
