Willow By The Sea— Here’s to the little moments

BRANDING
Written By MAKEBARDO

  • Driven by their search for pure, organic skincare for their daughter Willow, Luke and Corina founded Willow by the Sea in Newcastle, Australia. Inspired by family heritage and the gentle power of plants and essential oils, they craft 100% certified organic skincare for moms and little ones. Central to Willow by the Sea's identity was creating the core message: “Your story matters.” This is visually communicated through the packaging: each product features a single, framed illustration, elevating individual narratives. Inspired by the personal touch of instant photos, this design choice emphasises the uniqueness of each experience. The visual identity presents an authentic rawness, supported by a mature yet fresh colour palette that conveys a grounded sensibility. This thoughtful approach to packaging and visuals reinforces Willow by the Sea's core message: To celebrate every story is to honour the profound significance of motherhood.

    CREDITS
    Illustrations: Melissa Martin 
    Photography: Kate Olivia

    TESTIMONIAL
    Big love to Luis and Bren at MAKEBARDO. We teamed up with them to shape the visual identity for our brand, and they absolutely nailed it. We weren’t just after something that looked good — we wanted it to mean something, to feel aligned with who we are and what we stand for. They got it straight away and brought it to life in a way that felt effortless (but clearly wasn’t). Couldn’t recommend them more. — Luke Ryan, Founder 

Branding
MAKEBARDO

MAKEBARDO is a New Zealand, Queenstown-based design studio run by Bren Imboden and Luis Viale. As a creative duo, we make conceptual and strategic work for local and international clients. Our aim is to partner with people looking to develop meaningful brands.

The studio has been specializing in brand identity and packaging design. Whether your project is independent or commercial, small or big, we always are willing to hear your story and see if we can collaborate to develop your project, so please do not hesitate to drop us a line.

http://www.makebardo.com
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