bren imboden & luis viale

The collaborative experience of Bren Imboden and Luis Viale.


After working in Buenos Aires, Barcelona and Melbourne, the Argentinian Creative Directors Bren Imboden & Luis Viale affirm that living in different countries with varied cultures has forced them to be flexible and reflective. While they have primarily Latin and European influences, these designers mix experimentation and cross-disciplines in order to create unique aesthetic for a broad mix of clientele.

To makebardo the best ideas have a clear message supported by a strong concept and a clean visual execution. In the creative process they research, analyse, discuss and experiment.

Every detail is critical in order to achieve what they are looking for in each project. They are flexible, especially when projects allow them to innovate and evolve not only as professionals but also as human beings.

They believe in a world without borders and a design without limits.

Text by Matthew Haynes
— Founder of The Design Conference
Brisbane, Australia



Brand marks
Brand strategy
Brand guidelines
Identity systems
Creative Direction
Art Direction

Packaging design
Books & Publications
Annual reports

Retail & Space design
Point of sale
Art installations

Website design
Animated graphics

We can partnership with agencies as a creative duo for any location of the globe.

We are proud of our relationships

makebardo has worked worldwide with a variety of clients; from transport, beverage brands, fashion labels, retail environments, real state, non-profit organizations, technology companies, architecture, cultural & educational institutions and food industry.

Queenstown Airport—SkyBus—Skycity—Davies Bakery—Canal 180—MiRA—We Art Festival—Barcelona City Council—Biosferia—Blow Factory—Ehma—The Empanada Kitchen—Voicot—Zamora—Urban Scale—Agrocanepa—Dangerfield—Edumazing—The World Bar—Fellers—Little Balena—RentLogics—LightSpeed—Bourke Studio—Prima—Baker Bob's—Cargo Brewery—Approval Partners—Caribou—Edible Fair—Lillevik Alpine—Yonder—Mask—Pollard We Are—Mt. Rosa—The Human Nutrition Project—Remote Workmate—PlantB—East Street Cider Co.—Wild Thyme—Waitiri Beer—Remedial Massage—Queenstown Life—The Meat Preachers

Selected press & awards

Best Design Awards
Bronze Winner 2016
Category: Packaging
Project: Cargo Brewery
New Zealand

Color Now
Color Combinations for
Commercial Design
Send Points Publishing

Asia-Pacific Design
Sandu Publishing
Guangzhou, China

First Things First!
New Branding and Design
for New Business
Berlin, Germany

Eco Packaging Now
Image Publishing
Shanghai, China

Dotted Visuals
Polka Dots In Contemporary
Graphic Design
Send Points Publishing

City Guides Melbourne
Victionary Editorial
Hong Kong, China

Brand Built
Branding Buildings & their Builders
RHED Publishers

Inspo Finds
Collection I

Los Logos 8
Berlin, Germany

Page Magazine
— Vol. 04.2017:
Recruiting in the design
and digital sector
— Vol. 08.2018:
Web & corporate design
Hamburg, Germany

Chois Gallery
— Vol. 31: The best Graphic Design
— Vol. 36: The best Graphic Design
Shanghai, China

Caminos Inspirados
Trimarchi Editions & Cynar
Mar del Plata, Argentina
Collaboration with Voicot

Green First!
Earth friendly design
Sandu Publishing
Guangzhou, China

Illustrative Branding
Smashing illustrations for brands
Victionary Editorial
Hong Kong, China

Tres Tintas Awards
Finalist 2013
Illustration: Animal
Buenos Aires, Argentina

Counter-Print Packaging
A modern compendium of
graphic design for packaging
United Kingdom

Best Design Awards
Finalist 2018
Category: Packaging
Project: Zamora
New Zealand

Vol. 21.6
Packaging Design
Hong Kong, China

Basic Identity 2
Index Book
Barcelona, Spain

— Vol. 04.15: AUS & NZ design
— Vol. 12.16: Way-finding
— Vol. 02.17: Journey to Brazil
Munich, Germany

Exploring the limits
Sandu Publishing
Guangzhou, China

GSM Magazine
Vol. 8
BJ Ball Ltd
New Zealand & Australia

Impacto Latino
Las mejores ilustraciones
latinoamericanas. Universidad
de Palermo
— Vol. 2015
— Vol. 2016
Buenos Aires, Argentina

Vol. 13: Animal
Illustration: Manifestación
Tel Aviv, Israel

Bikefriendly Imagination
Göoo Editions
Buenos Aires, Argentina

Computer Arts
Vol. 252
Design matters article
United Kingdom

Modern Heraldry
Crests & Shields
London, UK

Best Design Awards
Finalist 2017
Category: Packaging
Project: The Empanada Kitchen
New Zealand

Package & Design
Vol. 205
Zelanian design duo makebardo: 
Creativity burst from multicultural
Guangzhou, China

APD Award
Selected as one of the most
outstanding design representatives
of New Zealand.

Color Code
Branding & Identity
Barcelona, Spain

Flexible Packaging
Send Points Publishing

Favourite Design
— Vol. 2014
— Vol. 2016
Avignon, France

Talks & master classes

Spark, International Festival of Media, Arts, Music, and Design 2017
Title: makebardo's Kitchen
Wintec’s School of Media Arts
Hamilton, New Zealand

Best of the Best Designers Speak®
Title: Cargo Brewery
The Designers Institute
Auckland Art Gallery Toi o Tāmaki
New Zealand

Autumn Conversations
Title: Behind The Honest Drop
Presented by Design Assembly
EPIC, Christchurch
New Zealand

Adobe Creative Jam
Title: Cargo Brewery
Presented by Design Assembly
Thievery Studio
Auckland, New Zealand

Lecture: Packaging
Melbourne, Australia

Creative Lab
Title: Documentary Art
Arts & Creativity Platform
Guimarães, Portugal

The Design Conference
Title: Packaging, Branding & Illustration
Brisbane, Australia

Pack You Workshop
Jump to the 3 dimensions
Brisbane, Australia

Spark, Design Industry Breakfast
Title: Queenstown Airport
Mavis, Made to Order
Hamilton, New Zealand

Canal 180 Workshop
Title: Offline, Pure Experimentation
Arts & Creativity Platform
Guimarães, Portugal

Review Portfolio Leader
NAB Building
Melbourne, Australia

Exhibitions & installations

2017. Posters Exhibition Design Assembly
Object Space
Auckland, New Zealand

XCHC Exchange Christchurch
Christchurch, New Zealand

2016. Posters Exhibition Design Assembly
XCHC Exchange Christchurch
Christchurch, New Zealand

2014. Puma Urban Art festival
Illustrations exhibition at
Centro Cultural Recoleta
Title: Ahora
Buenos Aires, Argentina

2013. The Corner Hotel
Audiovisual set for Mac DeMarco
Melbourne, Australia

2013. 180 Creative Lab
Art residence
Installation: Chronicle of the thaw
Guimarães, Portugal

2013. Eufònic
Audiovisual festival of Catalonia
Visual set for Joan Martí-Frasquier
Collaboration with Blow Factory
Sant Carles de la Ràpita, Spain

2012. WeArt Festival
Audiovisual installation
Project: Climax
Barcelona, Spain

2012. MiRA Festival
Audiovisual set for Dj Ragul
Collaboration with Blow Factory
Barcelona, Spain

2012. Sala Apolo
Audiovisual set for Rafael Lechowski
Collaboration with Blow Factory
Barcelona, Spain

2012. Civic Centre Urgell
Audiovisual set for Farràs-Romaní
Hot Jazz Cats
Collaboration with Blow Factory
Barcelona, Spain

2012. Werk It
Mapping installation residence
Collaboration with Blow Factory
Barcelona, Spain

2012. O-Cults
Brand design network
Part of the young and finest
designers from Barcelona
Barcelona, Spain

2012. Yuzz & Barcelona City Council
Entrepreneur program for ideas
with technological Innovation
The project: Natto
Barcelona, Spain

2011. Arte y Parte
Illustrators exhibition
Buenos Aires, Argentina

2010. Panorámica
Audiovisual set for Schwerpunkt
Project: Cruda
Buenos Aires, Argentina

2008. Creamfields
Illustrated audiovisual set
Collaboration with Blow Factory
Buenos Aires, Argentina

2008. Ehma
Illustrators exhibition
The project: Indigo girls
Córdoba, Argentina

2008. Centro Metropolitano de Diseño
Product & retail workshop
Concept designs for Infinit eyewear
Buenos Aires, Argentina

2005. Manzana de las Luces
Exhibition: Madres de Plaza de Mayo. 
Project: 78´ Football World Cup poster
Buenos Aires,  Argentina

2004. Centro Metropolitano de Diseño
Exhibition: University of Buenos Aires
Project: Cathedra Gabriele
Buenos Aires,  Argentina

2003. Colón Theatre
Superior institute of art of Colón theatre Realisation of scenography
Workshop: Gerardo Pitrapertoso, Victor de Pilla and Alicia Gumá
Buenos Aires, Argentina

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