Driven by their search for pure, organic skincare for their daughter Willow, Luke and Corina founded Willow by the Sea in Newcastle, Australia. Inspired by family heritage and the gentle power of plants and essential oils, they craft 100% certified organic skincare for moms and little ones. Central to Willow by the Sea's identity was creating the core message: “Your story matters.” This is visually communicated through the packaging: each product features a single, framed illustration, elevating individual narratives. Inspired by the personal touch of instant photos, this design choice emphasises the uniqueness of each experience. The visual identity presents an authentic rawness, supported by a mature yet fresh colour palette that conveys a grounded sensibility. This thoughtful approach to packaging and visuals reinforces Willow by the Sea's core message: To celebrate every story is to honour the profound significance of motherhood.